Dr. Neelima Mantri Records 221% Increase in Organic Traffic, Leads Local Search in Mumbai
Challenges
- Dr. Neelima Mantri's objective was the growth of organic traffic and sessions, which required integrating specialized content marketing, social media optimization (SMO), and search engine optimization (SEO) efforts on a single platform. Achieving results through this approach may take time.
- Mumbai's medical landscape is highly competitive, with numerous established specialists and hospitals, making it challenging to stand out quickly.
- Trust and credibility are critical in the medical field, and building them online can be challenging, especially amidst tough competition.
Testimonial
Dr. Neelima Mantri about Samskriti:
"I'm delighted to work with Samskriti Business Solutions as our digital marketing partner. They are very professional and excellent in their service. Highly recommended."
Highlights
Recorded a remarkable 221% increase in organic traffic from various sources
90% of our keywords achieved placements in the top 5 pages of Google
52 local listing keywords achieved top positions in Google Listings
Facebook likes grew from 0 to 441 in the first 4 months, ultimately reaching a peak of 2.2k
Strategies Implemented
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Localized SEO
The website and its content were optimized with highly relevant and strategic keywords, targeting specific locations to improve search visibility. Localized SEO efforts focused on optimizing the Google Business listing, ensuring NAP consistency across platforms. High-quality back linking and on-page activities have strengthened the website's authority and search engine rankings.
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Content Marketing
As with Dr. Neelima Mantri, content marketing drives digital marketing for doctors. We have identified highly relevant topics of interest and were able to generate informative and engaging content consistently. Our regular blogs, listicles, case studies, and social media posts garner interest, establishing Dr. Neelima Mantri as the trusted authority in gynaecology.
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Social Media Optimization
Incorporating content marketing and online reputation building, our SMO strategy was tailored to establish trust and build a profile. In addition, to highly informative social posts, we leverage testimonials, case studies, interviews, and infographics to build a relevant audience who converted into social traffic for the website.
