Sridevi Fertility Dominates Google's First Page in Record-Breaking 5 Months
Challenges
- Sridevi Fertility has garnered a loyal following offline, but its online presence is currently limited. With scores of gynaecological clinics and hospitals already establishing their presence with good search rankings, standing out in this realm presents huge challenge for gynaecology clinic.
- To make this possible every digital marketing strategy, from website building to content marketing and SEO, must be built up from the ground up, impactful enough to improve their search visibility and rankings quickly.
Testimonial
Sridevi Fertility about Samskriti:
"We have been associated with Samskriti for over two years and are happy with their professional approach and attitude towards social media marketing. Their approach is unbiased and methodical helping u reach the goal we desired."
Highlights
Ramped up the mobile speed from 45 to 83 and the desktop speed from 60 to 92 in 1st month
Number of backlinks surged from 218 to an impressive 1,307 in 6 months
17 keywords ranked on Google's 1st page, ten on Google listings in 5 months only
From 10,068,215 to 3,688,962, our Alexa Rank improved drastically in 4 months
Strategies Implemented
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Content Marketing
Content marketing was crucial to our SEO and digital marketing strategy. Focusing on the clinic's critical expertise, we developed a yearly calendar of topics cantered around engaging gynaecology themes. Addressing misconceptions, debunking myths, providing FAQs on procedures, and showcasing patient case studies and client testimonials were the core of our approach. As a result, we consistently generated and successfully attracted organic traffic by incorporating strategic keywords, significantly contributing to our improved search rankings.
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Local SEO
We kickstarted our SEO with thorough keyword research to strategically identify the keywords that gave us a better chance of ranking for gynaecology services, fertility treatments, and women's health. We have extensively optimized the meta tags, headings, and content with the chosen long-tail keywords while consistently introducing targeted keywords with regular blogs and articles. We've optimized Google My Business, updated local directories, and promoted client testimonials with social media. Through active collaboration with influencers and fellow specialists, we built high-quality backlinks that helped us gain authority quickly.
